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Custom Products: HeartSmart Toolkit



Creative Promotions is a proud partner of the HeartSmart® NPO Toolkit. Cavill + Co, creators of a process called HeartSmart®, which enabled non profit organisations to form partnerships with companies, wanted to package the process into a Toolkit so that their consulting process could be shared with more non profit organisations. We have worked with Cavill + Co, to develop the most attractive and useable packaging and contents for the process and Toolkit.

Brief: To create a packaging device which would contain dividers, printed information, promotional items and other specific materials. Most importantly, the Toolkit needs to be functional for use over 10 months but also colourful and playful so that learning is fun. This Toolkit is a very important item which will provide upskill and train the NPO participants to prepare for, seek out and secure corporate partners, which will enable them to do the great community work that they do. Small run, no more than 100, two kits, A Starter kit and an Activity Kit. Full colour to accommodate partners’ logos. The client also preferred paper to plastic as many NPOs are environmentally conscious.  

Outcome: This was a challenge. We developed with our supply chain a cost effective solution which delivered an amazing result. Working within the brief guidelines we were able to create a really fantastic way of presenting our clients training collateral, while emphasizing the vision and culture behind the actual material. Two creative designs for the kits were created both being printed in CMYK and using a special ink to give the project that added vibrant depth. With the use of a matt cello glaze finish and by mounting the printed sheets onto a heavy duty box board the Toolkit idea became a reality. A case bound finish is nothing new but when done well, the old craft really does add value to a presentation project.  The toolkit design became a functional presentation piece that looks great, feels amazing and will survive a good workout from the less than gentle, yet eager to learn student.

Testimonial: “When I first mentioned my vision to Rowan - of a Toolkit to upskill and empower the NPO sector to – he immediately offered his company’s resources to help us turn this vision into a reality.  At every step of the way Rowan and his team have overcome challenges with solutions, with grace and humour.  Whilst Creative Promotions were our partner, and providing the product completely pro-bono, we never at any stage felt like a pro-bono client, we always received the special treatment that Creative Promotions are renowned for.  A year down the track, with many hurdles jumped over, we now have the most amazingly gorgous, functional and inspiring Toolkit which the NPO sector have embraced warmly.  I do belive that this Toolkit will transform many NPOs and their skill in negotiating with corporates. I do believe that this Toolkit will transform the way that corporate-cause partnerships are formed in Australia, and raise the level of partnership to that of best practice.  Without Creative Promotions there would be no kit, as their vision for the product, their support, their resources and their continuing commitment have sustained us through the development, the difficulties and the launch. Thank you Rowan, Richard and Tim, you guys are beyond amazing.”  Hailey Cavill, Director, Cavill + Co


The contents of this includes:
  • The Starter Kit contains information about the corporate sector, models of engagement, information on branding and marketing and best practice guidelines for partnering.
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