We offer a variety of logoing methods so that you can select the desired effect for reproducing your logo.
Our Glossary explains each logoing method, recommended applications, and uses. Some logoing methods are suitable for larger areas and some for particular material types.
Logoing methods are offered depending on the product, product quantity and logoing positions you select.
Logoing positions are the areas on a product suitable for logoing.
We represent these by a grey area on a line drawing of your chosen product. The position representation is in scale with the line drawing of the product, although the actual position may vary slightly during production.
Products have one or many logoing positions available for you to select.
Alternative logoing position areas in the same product location may be given so please do not choose ones that overlap.
User Hints gives further information on selecting a logoing position and logoing position groups.
You can request additional logoing positions or methods for a product if the ones we provide do not satisfy your needs.
Badges - also see Embroidery Badge / Metal Badge / Pewter Badge / Rubber Badge
These are metal, PVC or embroidered stand alone products that are then attached to another product. Your logo is made into your desired shape and size and then attached to the product of your choice. PVC badges and embroidered badges offer exceptional detail. Badges are usually stitched onto products where as metal badges are riveted.
Blind Emboss
Sometimes referred to as hot stamping, embossing is a process that punches your design onto the product creating a subtle three-dimensional indentation. The effect is discreet and exclusive. It looks very effective on compendiums, leather luggage tags and leather or vinyl business card holders.
Die Struck with Paint Fill
A die struck badge is created by making a die of a design and punching it into a metal to produce a raised & sunken 3D representation of the design. the sunken areas are filled with paint and fired to form a hard colour fill.
Digital Print & Digital Print 4 Colour Process
This is the reproduction of a digital image onto a physical surface, such as paper, cloth, or plastic. Digital printing is flexible and generally considered less expensive than offset printing. Each impression can be different making it suitable for printing name badges where the company logo is the same each time but the names change.
Epoxy Dome Finish
Digital prints on some objects can have a limited life span. To increase the lilfe span of a print, protecting it from scratches, an epoxy or resin finish is applied over the print. This gives an hard, clear convex coating over the print.
Embroidery
This method is used on products made of fabric like polo shirts, caps, and bags. The process involves an embroidery machine stitching your logo onto the fabric product. The cost of embroidery depends on the percentage of coverage you require in a certain area. For example, a complex block of stitching would require more stitches and more coverage than a logo of only text. Embroidery is durable and looks great but does not offer PMS colour matching.
Embroidery Badge
A dramatic embroidery technique that creates a stand alone badge that can then be sewn or glued to items like bags and shirts. Badges can be simple and flexible, to quiet thick, sturdy and of a complex design. Badges are created and later applied for logoing requiring placement on garments in areas that embroidery machines can reach.
Embroidery 3D
This embroidery technique stands out and is very impressive. Generally only available overseas due to it being labourious and therefore expensive. A foam block of the 3D section of a design is placed on the item and then embroidered over. This gives a raised effect. Available for custom orders only
Embroidery Tone on Tone
The logo is embroidered in a single colour that is a tonal contrast to the fabric it is applied to. This creates a subtle look. This technique allows you a broader choice in the garment colours and shades you can choose from.
Embroidery Colour Co-ordination
The colours in the logo are matched to the fabric and trim of the garment rather than using the corporate logo colours. This technique allows you a broader choice in the garment colours and combinations of colours you can choose from.
Etch Engrave - also see Laser Engrave
A design or logo mark is made into an item using an etching tool or etching drill. A layer of the item is removed to give a contrast. Usually this method is applied to metal items.
Engrave Black Mark
Used on stainless steel this method of engraving includes adding an oxidizing substance to the engraved area causing a chemical reaction that turns the engraving black.
Full Colour Print - also see Process Print / CMYK Print We use this process when you have a photographic image or a logo with multiple colours. These complex image results are achieved with an offset printer mixing the four base colours of Cyan, Magenta, Yellow and Black (often abbreviated to CMYK) into the full spectrum of colours. This logoing method is offered for mouse mats, coasters and fridge magnets. This process gives colour true to the eye but does not give true PMS colour matching or offer metallics.
Laser Engrave - also known as laser marking, also see Etch Engrave
This is the modern advancement of etch engraving and suitable for wood and leather, as well as metal items. This logoing method is subtle and stylish. A laser is used to mark, or burn, the surface layer of the item to produce the logo. On wood the result is a lighter coloured mark than hot branding, and on leather a smooth logo finish is achieved. Different metals give different results, on stainless steel the mark is generally darker whereas on alloy & other metal types it can be lighter. With such variances in metals from product to product the result will differ. The laser is limited on curved item as it looses its intensity when the laser bean is across a surface rather than directly onto it. Often one or two items are destroyed in the setup and testing. We recommend ordering extras.
Offet Print The most common commercial printing technology in use today.
Offset printing applies layers of ink on the page. For each layer, a reverse image of the page is placed on a roller in the printing press. Ink is applied to the non-image areas of the roller, so that as the roller presses against paper moving through the press, the proper image is left on the paper. This printing method produces a very high quality print.
Pad Print / Pad Print 1 Colour Pad Print This is the most popular form of logoing.
This process does have restricted printable areas. It involves your image being made into a block and directly printed on to the product. The layer of ink applied is thin compared to other processes, allowing the surface texture of the product to be maintained in the print area. This method is not ideal for very textured surfaces as gaps created by weaves or leather grains are not filled making the print patchy. Commonly a pad print is used on hard and smooth items such as pens, key rings, golf balls, lighters, stress toys, plastic or metal items.
Plastisol Transfer Plastisol transfers are made from thermal paper.
The image is printed onto the paper then transferred to the product using a commercial heat press machine. It can be applied to clothing and other fabric products. Plastisol Transfer Metallic This method is the same as a standard plastisol transfer however metallic ink is used. Rubber Badge Plastisol transfers are made from thermal paper. The image is printed onto the paper then transferred to the product using a commercial heat press machine. It can be applied to clothing and other fabric products.
Screen Printing
This is a popular process for larger items that require a bigger print area such as clothing, bags, towels and headwear. A screen is made for each colour and then ink is pressed through the mesh screen onto the fabric, layering the colours to build the complete colour image.This logoing method is good for textured items as it fills weaves and leather grains giving a smooth finish to the print with overall coverage.When considering screen printing on clothing, please be aware that there are limitations when the reproduction of fine details and colour matching are required. Often logos must be simplified or altered to give a better finish because of the coarse nature of the materials used in this process.
Sublimination This logoing method is mysterious and magical. A digital image is printed with sublimination inks onto paper. The paper is then placed under a heat transfer press on to the substrate and the paper is heated until the ink turns to a gas and transfers the image onto the item.
If in doubt - please ASK US! sales@creativepromotions.com.au
