What are the benefits of setting up a merchandise program?
Cost Efficiencies - A merchandise program allows you to gain better pricing based on the orders of larger quantities being placed. The products in the range are generally ordered for the year's forecast which means even though you only needed a few items for a staff golf day, you benefit from the best pricing possible and able to purchase small quantities at a cheaper price due to economies of scale.
Consistency & continuity of brand on all products. How annoying is it when printers, offices and other staff members take your brand into their own hand and decide the logo would look great in Hot Pink or lime green instead of working within the brand guidelines and using your PMS references and thread colours. Creative promotions is as protective of your brand as you are. Your brand will be consistent across all products ensuring the logo is used correctly at all times. All manufacturing and production is heavily quality checked to ensure no anomalies arise as brand integrity is paramount.
Speed to market. Just found out the conference is next week and you have nothing on hand? This situation will never occur with a catalogue program in place. You will be alerted when stock is running low of any product and orders will be placed to top up. Avoid costly RUSH fee's that are added by some companies when you absolutely positively have to have it overnight or within a week. By having your goods in stock, you will be able to order at short notice knowing that you have branded merchandise available. Metro deliveries are normally received within 24 - 48 hours.
Control. Of your marketing budget, where the products are going, who has access, who is on your vendor list! With access to live stock on hand, you can access accurate up to the minute reports on who is ordering, what quantities are being ordered and where they are going. Make your marketing measurable! Orders can also be monitored by cost centre or division. Authorising of orders can also be put in place.
Space. Although you probably do not think of it, where are your products held? Are you paying for unneccessary storage of materials. Is somebodies desk or office full of merchandise that keeps disappearing slowly? Keep everything in one place! Free up that office for the new starter to assist with bringing in the dollars instead of watching the cash deplete. Not only can we produce your merchandise and print, but if you have stock previously manufactured, we can validate your stock into the warehouse and combine everything under one roof so that there is no more waste.
Custom Design. With creative promotions, you also gain access to custom designed products at smaller order quantities due to larger stock holdings
Reporting: Keep the CFO smiling with reporting on stock levels, stock movement, ordering trends and counts. All can be accessed either electronically or sent to you monthly or quarterly or upon request.
Do you have a full colour image as part of your logo? Do you have a device that you want to promote? We have a range of items that can be printed with full colour. We helped this client bring their product to life, check this out!!
The brief was like a humble cocoon & our solution was the beautiful butterfly from which it blossomed! We worked with our client to develop this gift for pharmacists to boost sales and create brand awareness. Read more.
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